Consumers have become more empowered, more sophisticated, and more opinionated to reach in today’s world. If a company fails to tell an effective story or fails to stand-for-something good in the consumer’s mind, it will go back to the shadows as soon as the advertising campaign stops. Thus, consumer PR is gaining significance as it has the role to transmit compelling stories that capture the attention and affection of consumers, tempting them to engage in activities, actions, and public displays of support.

Rowat PR (RPR) delivers on digital tools as well as content marketing, through TV, Radio, Magazine, Newspapers and Online portals, producing inspiring material that engages consumers beyond a 30sec blitz that no longer leaves a lasting impression nowadays. In addition, activations, experiences and engagements, with consumers, allow for the building and the sustaining of brand loyalty, following among consumers who become brand ambassadors. Brand ambassadors use their empowered social status through online social media, and various access to media channels, to disseminate brand values more credibly and effectively than traditional communication means of publicity.